LEGADEMA SS20

In 2010, Beverly and Dereck Joubert (filmmakers and explorers from National Geographic) found a leopard under a 2,000-year-old tree in Africa. This discovery took the couple on a special 4-year journey, as they followed the development of this young leopard daily, whom they called "Legadema" ("light of the sky"). Throughout their investigation, the Jouberts explored the wildest and most dangerous places in Africa, including Botswana, where they currently live in a tent in the forest, exposed to temperatures ranging from extremely low to extremely high, and even to terrible storms. They support all of this to capture the essence of African animals, specifically felines. Its initiative, in partnership with National Geographic and which aims to preserve the big cats in Africa, was born out of the desire to celebrate animals and to protect them from the frightening reduction in their numbers over the past 50 years. Half a century ago there were 450,000 lions, but in 2010 only 20,000 were registered. The tiger population has dropped from 45,000 to 3000, cheetahs have dropped from 50,000 to 12,000, and finally the numbers of leopards, which 50,000 years ago were 700,000, are now 50,000. These numbers continue to decline due to hunters of legal and illegal safaris and looking for cat skins. The "Legadema" is a message about the impact of extinction on our world. There is a significant increase in white in the collection, almost as if we were eliminating the existence of these animals over the years, but, at the same time, white represents the hope that this poaching and the pollution of this animal's habitats will come to an end. There is an evolution in the manipulation of tissues that represents the abusive search for their fur and a reduction in color and pattern that represents a reduction in the number and authenticity of these animals.

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